Window dressing for high school memories

Julie Groll, Owner of Vintage West Boutique, 441 Main St., recently set up a high school memories display, just in time for homecoming season. People have contributed to the display, but Groll awaits the first items from graduates of Grand Valley high schools.

One downtown display window is being used for more than just window shopping — it’s providing a way for people to share memories of homecomings past.

Vintage West, formerly known as the Blue River Trading Co. at 441 Main St., has filled a window with old and new homecoming dresses, and has invited people to add their yearbooks, letter jackets, dresses and photos to the display.

“We’re getting tons of response to the window,” said owner Julie Groll as she waved to a group of shoppers, who were standing outside admiring the black-and-white homecoming court picture taken in 1955 and loaned by Judy Beaudoin.

“Every generation is connected by homecoming,” Groll said in explaining her theory for the popularity of the window. “I think it’s important to remember the past and it sends a good message to those that are experiencing it this fall.”

Bobby and Sheri Heath brought in their high school memorabilia, which included Bobby’s letterman jacket and Sheri’s cheerleading outfit.

On display inside of the store are yearbooks dating to 1973, which customers are welcome to leaf through and enjoy.

The window also has captured the attention of many current high-schoolers who have purchased their dresses at the store and then promised to add their own pictures to the display after the big dance.

“People have been coming in and reminiscing about their glory days,” Groll said. “They are really enjoying it.”

The display has only been up for a week, but one thing is notably missing from the window — there is nothing on display from someone who attended a local high school.

“We would love to see anything that anyone has to share of this area,” Groll said, “I promise, I’ll take good care of it.”

She said she is surprised at the popularity of these types of window displays, noting that a vintage wedding gown display she created last June was a huge success. “I guess we’re getting known for doing these types of windows now,” Groll said.

She’s hoping the store also will get some recognition of its new name, Vintage West, which was changed from Blue River Trading Company less than two months ago. It is now named after Groll’s previous business, which was voted “Best Boutique” four years running in Summit County.

Vintage West sells new, vintage and gently used consignment clothing, shoes and jewelry.

Groll will accept homecoming items for the window display through mid-October.

Homecoming season is in full swing around town. Fruita Monument’s Homecoming was Saturday, and Central celebrates theirs this week. And Oct. 4–10 is Homecoming Week at Mesa State.


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