Study suggests we take a competitive posture

The Grand Valley lacks a cohesive approach to economic development, resulting in “random acts of marketing” with unclear and inconsistent messaging.

That’s one conclusion of a marketing and branding study commissioned by the City of Grand Junction, which picked up $137,000 of the cost.

One of the study’s authors, Audrey Taylor of Chabin Concepts, shared the results of a “competitive location assessment” Monday night with an audience of business and community leaders.

The assessment attempts to help local leaders understand how our community is perceived by outsiders when they’re looking at the Grand Valley as a potential business location.


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