A tasty decision
At least one liquor store in unincorporated Mesa County will soon be offering wine samples to its customers, thanks to a decision made this week by the Mesa County Commissioners. We expect other liquor retailers will follow suit before long.
State law already authorized cities and counties to allow liquor stores to offer samples of wine, beer and distilled alcohol to customers. The tasting samples can only be offered under very specific conditions, including the size and number of samples customers may receive and the hours during the day when they are permitted. Liquor stores must purchase a tasting license for $100.
Until this week, the only liquor stores offering samples were within the city of Grand Junction.
But Nathalia Ames, owner of Mesa Creek Wine and Liquors in Mesa, sought permission from the commissioners to offer wine tastings at her store.
The commissioners approved and agreed to allow such samples to liquor stores throughout the unincorporated parts of the county. Although retailers will obviously have to be responsible and make sure the practice isn’t abused, offering samples is a sensible way to allow customers to try new products before they purchase them.