Burnishing our bike brand

Welcome to the 500 riders who will visit Grand Junction this weekend to participate in the Grand Junction Off-Road mountain bike race, organized by Epic Rides.

That goes as well for the many vendors who will be set up in downtown Grand Junction over the next three days and for those who come to watch the races. There will be a definite economic impact from all these visitors.

But equally important is the fact that the three-day event will showcase to the region and the nation the world-class mountain biking in Grand Junction’s backyard.

Moab, Utah, and Kokopelli’s Trail outside of Fruita already have national reputations. But many riders are beginning to understand that the Lunch Loop trail system outside of Grand Junction may be the most appealing (and demanding) of all. The spotlight will be on those trails with the races this weekend. And their proximity to Grand Junction will be highlighted by the fact that all of the races will begin and end in downtown.

The Grand Juntion Off Road will build on the work that many in this community have been doing to get the word out about the mountain biking here. It is an opportunity to make our brand even better known in mountain-biking circles.


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