Fruita’s Moore fired as football coach

The move to Class 5A football hasn’t been very kind to the Fruita Monument High School football team.

Fruita Monument administration fired coach Bill Moore on Tuesday after 12 seasons, Moore told the Daily Sentinel. The Wildcats have posted a losing record the past five seasons.

“I was told that it appeared I wasn’t having fun coaching anymore,” Moore said. “I never did this for the money or accolades. I did because I love the game and the kids you coach, so to be told you aren’t having fun isn’t right.”

Fruita Monument released a statement on Moore’s firing.

“The students, staff, and administration of Fruita Monument High School want to thank Bill Moore for his many years of service, and there is great appreciation for all he has accomplished,” Principal Jody Mimmack said. “The Fruita Monument High School football program will be heading in a new direction this next year.”

Although Fruita Monument has struggled as of late, Moore’s track record is impressive. While still at the 4A level, the Wildcats made four appearances in the state semifinals, including a trip to the finals in 2003. Under Moore, the Wildcats won five straight Southwestern League titles, made the playoffs nine of 12 seasons, and won 34 straight SWL games.

Trying to return to those type of statistics, Moore said he approached the administration with an idea to make his team more competitive.

“We’ve played the best 5A has to offer for six years, and we said we would like to see our schedule be more competitive for our kids,” Moore said. “We went to them with a good package, and they rejected our offer.”

The 2009 season was especially trying for the Fruita Monument football team. The Wildcats lost six straight games to close the regular season before defeating Westminster in a nonqualifying game, 41-12.  The Wildcats were shut out in four of those six losses.

“We did everything we could to make the kids successful,” Moore said. “We tired a lot of different things, but we had more injuries than we ever had this year. Our quarterback got hurt and missed five games, and a lot of things like that will determine how your season comes out.”

Despite the sour end to his tenure at Fruita Monument, Moore established himself as one of the best coaches in the SWL. Moore was selected SWL coach of the year seven times.

“We had a lot of great teams and great kids,” Moore said. “Fruita will continue to have a good football program. We played a lot of young kids and it will be successful in the future.”


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