Larger cup of news coming Thursday
It’s safe to assume that if your favorite coffee shop poured you a smaller and smaller cup of coffee each day, yet charged you more and more, you would ultimately stop buying coffee there.
This is the story of the newspaper industry of recent years.
In an environment of declining revenues (more attributable to the worst recession in 80 years than anything exclusive to newspapers), the industry has responded by chasing those declines with cuts to staff and news pages. Most also raised rates.
By cutting expenses, newspapers also cut the quality of their end products. Most newsrooms are shadows of what they were five years ago. The Denver Post, for example, reduced its newsroom staff from 300 to 170.
Investigative journalism — the kind that requires an enormous investment of time from skilled reporters — has diminished markedly. This diminution in journalistic horsepower may even affect our democracy, with fewer to hold our political and economic power brokers to account.
Consequences for the industry from these cuts and rate hikes have also been largely bad.
Your daily newspaper is going in a different direction.
We have not cut staff from the newsroom, and this Thursday, we will add two new sections to the newspaper. We will not raise rates, and we believe if we are to grow, we need to enhance our product.
We need to give people in this community more of what they want and more than they expect.
In Thursday’s paper, you will find a new business section, as well as a new, less definable section called “Trending.”
We’re mighty proud to have brought on a dedicated business reporter in Greg Ruland. Greg, a practicing lawyer in his previous career, has already beefed up our business coverage, with more to come.
In enhancing our business coverage, we want to be the spoon that stirs the economic soup in this community. We want to arm everyone in business locally with reliable information to be more effective players in their markets, connect buyers with sellers and foster transactions.
The “Trending” section was born from the realization that if you want people to read the newspaper, put stuff in the newspaper that people want to read. It will be easily consumable fare, with plenty of local faces and names. We want to hook you with conversation-starting stories, a social column, local fashion advice, “You Saw It” and other information you probably never imagined you wanted to know.
In adding to The Daily Sentinel, we’re bucking the trend. We want to pour you a larger serving of news every day. We hope it enhances your life and keeps you coming back.