Logo logic

Each year, bills are introduced in the Colorado Legislature that are inane, silly or attempts to create mountains from molehills. The recent effort by Glenwood Springs Rep. Bob Rankin certainly falls into that category.

Rankin wanted to place a measure on this year’s ballot asking state voters whether they approve of the new state marketing logo shown here.

Really? Are we also going to have a statewide ballot measure every time we have a new license plate design? Should every tourism commercial touting Colorado to the rest of the country be approved by a committee of roughly 2 million voters? If so, the state might as well abandon such efforts, because it will never be able to accomplish anything.

The logo was created by state officials because there are currently a multitude of different symbols for marketing efforts undertaken by Colorado. It makes sense to have a single logo for marketing the state’s products, one that is easily associated by those outside the state with Colorado and its mountains.

Fortunately, Rankin’s proposal died a quick death in a committee hearing Tuesday.


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It’s distressing that this issue fell along party lines. As a registered Republican I cringe to see sheep like adherence to frivolous, wasteful legislation like this one. Rankin clearly just “didn’t like” the logo. Never mind the research and millions of dollars in pro bono work contributed by some of the leading branding experts in the nation. Again I find myself chiding my own party with “Com’on Republicans…grow a pair .”

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