Powderhorn selling Steamboat package with 2012-13 offerings

A year of many firsts, including new owners and a new name, is ending with another first for Powderhorn Mountain Resort.

The 45-year old resort not only is holding its spring season pass sale for the 2012-2013 season, it also is celebrating a new lift-ticket partnership with Steamboat Ski Resort.

Beginning next season, anyone holding any non-transferable Powderhorn season pass will be able to purchase the Steamboat 5 Pack for $149.

The package is good for any five days of skiing or riding at Steamboat, with no blackout dates.

This means not only do you get the best of Powderhorn, you also can get the best of Steamboat for about $50 per day.

Powderhorn’s season pass sale, Jump into 2012-13, runs through closing day, April 1. Pre-season pass purchase is only available at the Powderhorn ticket office at the resort.

Prices for an adult full-season pass start at $399, the same as 2011-12 early season pricing.

“This will be the absolute best pricing for 2012-13 season,” Cole said.

Holding that line on season-pass prices is indicative of the efforts the resort has made throughout the 2011-2012 season toward building value and rebuilding its family of Powderhorn visitors.

Last year at this time, there was concern about the future of Powderhorn, which was slated to be sold later in the summer.

But the resort rose like the phoenix last August when its new ownership, a team of highly experienced veterans of the Colorado ski industry, took over the resort’s future.

The owners promptly announced the new name and new logo and almost simultaneously introduced a talented on-mountain management team led by Cole to take the resort into its new era.

The resort also saw more than $800,000 in improvements, some very visible (including extensive remodeling at the base lodge) and some less-tangible but no less important (improved slope grooming, snowmaking and customer service, among others).

Those efforts to attract western Colorado skiers have been successful in what’s turned out to be a challenging year snow-wise.

Ski resorts are reluctant to reveal their skier numbers until after the season has ended, but Powderhorn spokeswoman Tricia Tittle recently said skier visits were “strong” and the resort has received numerous compliments on its overall operation.

The package with Steamboat means Powderhorn skiers can get a big-mountain experience for a little-mountain price.

Billed as Ski Town USA and home of the trademarked “Champagne Powder,” Steamboat offers 2,965 acres of ski terrain served by 16 lifts, including the eight-passenger gondola.

As of Sunday, Steamboat was reporting a 218-inch midway base.

“Powderhorn has a dedicated pass holder base and we have found our season pass holders are passionate skiers who enjoy Powderhorn as their home resort and visit other destinations throughout the season,” said Daren Cole, general manager for Powderhorn.  “Steamboat is an iconic Colorado resort and this partnership is a great example of building value and introducing new experiences for our customers.”


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