Remember Rapala as National Fishing Week begins

The world-famous Rapala line of floating lures started when Finnish angler Lauri Rapala designed a lure to mimic a wounded minnow, the favorite target of larger fish. Today, Rapala makes approximately 20 million lures annually.



The story of what probably is the world’s No. 1-fished lure began nearly 80 years ago with a simple observation by Finnish angler Lauri Rapala.

In 1936, while fishing the waters of Finland’s Lake Paijanne, Rapala was struck by one obvious yet up-to-then unremarked fact: Big fish eat little fish, particularly the wounded ones.

As the Finnish angler went about his day, he noticed how, again and again, predator fish would dart into a school of minnows and attack the one that swam with a slightly off-centered wobble.

This insight led Lauri to pick up a carving knife to whittle, shave and sand the original Rapala (pronounced RAP-uh-la) fishing lure.

Using common household materials such as cork, tinfoil and melted photographic negatives, he crafted and painstakingly tested a lure that mimicked the action of a wounded minnow.

This humble lure soon become the forefather of the legendary Original Floating Rapala.

The legend grew as anglers around the globe discovered the fish-catching ability of Rapala lures. It became clear that the Rapala’s groundbreaking “wounded minnow” action was the key to triggering strike after strike from fish of all species in nearly any water.

In 1959, Normark Corporation was established, increasing the distribution of Rapala lures to U.S. fishing enthusiasts and getting the innovative lures into the hands of more anglers than ever before.

Even today, every Rapala lure, from the Original Floating Rapala to the immensely popular Shad Rap to the innovative new Scatter Rap series, is hand-tuned and tank-tested to swim perfectly right out of the box, maintaining Lauri Rapala’s strict standards of craftsmanship and perfection in creating industry-best products with every effort.

Rapala today consists of such world-known brands as VMC, Blue Fox, Williamson, Luhr-Jensen, Storm, Terminator, Sufix, Trigger X and ICE FORCE.

Rapala lures, knives, tools and accessories are found in the company of anglers in more than 140 countries worldwide and the Normark Corporation says approximately 20 million Rapala lures are sold annually.

With today marking the start of National Fishing Week, it’s nice to know there is one lure you can take to any fishing destination and be confident it will catch fish.


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