Shiffrin partners with Vail Valley Foundation

Fresh off a very successful year on snow, 2013 world champion and Sochi Olympics gold medalist Mikaela Shiffrin of Eagle-Vail now has another goal: to help boost her hometown’s image in time for next year’s FIS Alpine World Ski Championships.

“I was born and raised here,” Shiffrin said in a press release announcing her partnership with the Vail Valley Foundation. “I’m just so happy to be part of this group, part of the scene, and to be able to give back a little bit. And, I can’t wait for Vail/Beaver Creek 2015.”

The Vail Valley Foundation and the 2015 World Championships Organizing Committee are providing the impetus and focus behind the local effort to host the 2015 World Championships.

A successful World Championships is key to enhancing Vail’s reputation as one of North America’s premier ski-race venues and also boosts the entire Colorado ski industry.

Since 1983, the Vail Valley has played host to numerous annual World Cup races, including the 1994 and 1997 World Cup finals.

In addition, the resort has stepped in when other resorts had to cancel their races for various reasons.

World Alpine Ski Championships were hosted by Vail in 1989 and 1999, lifting the resort into international renown.

As a result of the 1989 championships, Vail Associates’ international skier visits jumped from 3 to 4 percent of total visits to 12 percent for the winter of 1989-90.

Ten years later, the 1999 Championships generated the largest crowd in U.S. ski racing history and the coming out party for one of the world’s premier downhill courses at Beaver Creek’s Bird of Prey.

The 2015 World Championships in Vail and Beaver Creek are scheduled for Feb. 2-14. The event is expected to attract more than 700 athletes from 70 countries, the largest assemblage of ski racers outside of the Olympic Games.


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