Bryan Miick’s best-known trademark may be his own handlebars

Bryan Miick owns The Bike Shop at 10th and North. He loves working on all bicycles.



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Bryan Miick owns The Bike Shop at 10th and North. He loves working on all bicycles.

Bryan Miick owns The Bike Shop at 10th and North. He’s also known for his handlebar mustache which the company now uses in its advertising.



022810-POR-Miick-3
Purchase reprints

Bryan Miick owns The Bike Shop at 10th and North. He’s also known for his handlebar mustache which the company now uses in its advertising.

QUICKREAD


It’s important for any successful business to have a recognizable trademark.

For McDonald’s it’s the golden arches, Nike has the swoosh, and The Bike Shop at 10th Street and North Avenue has the handlebar mustache.

The infamous mustache belongs to owner/manager/lead mechanic Bryan Miick.

“I’ve had mustache since high school, but about 10 years ago my partner, Ashley (Jordan), gave me mustache wax for Christmas,” Miick said. “I started doing the handlebar mustache, and it’s become a symbol for the shop. I figure it works; it’s a handlebar and we sell bikes.”

The iconic mustache is now a part of the shop’s advertising, logo and even uniforms.

Not too bad for someone who began working on bikes as a way to pay back his mother.

“I was riding and racing bikes and my mother got me a new one so I had to find a way to pay her back,” Miick said. “On the first day I was given 10 broken tricycles and told ‘Find a way to make these work.’ ”

Twenty-eight years later Miick is still doing what he loves: riding and fixing bikes. That’s not to say Miick didn’t explore other options. He went to college and got a degree in drafting technology.

“I can draw really cool things on a computer, but I don’t know if I wanted to do that,” Miick said. “I think I’m doing what God intended me to do. It doesn’t make any sense spending eight to 10 hours a day not doing something you enjoy.”

And during all that time spent repairing bikes, Miick has become an expert.

“He has forgotten more about fixing bikes than most of us will ever know,” said Keith Kitchen, who works at The Bike Shop.

Miick has owned The Bike Shop since 1994, and helped keep the Grand Junction community outfitted in top bike apparel. Miick said he spends a lot of time making sure the store stays current.

“Whenever they come out with the latest and greatest, I like to make sure we have it,” Miick said. “You have to always be researching to keep up, but then again, the bike hasn’t changed much in the last 100 years.”

No matter what someone’s bike needs are, Miick said one of the most important business aspects to him is customer service. One way Miick has done that is by making sure people can use their bikes as quickly as possible.

The Bike Shop usually can get a bike brought up to speed in one day.

“In spring, people will start cleaning out their garage and look to get their bikes serviced,” Miick said. “But we started scheduling people and before you know it we were scheduling people for two weeks out. By that time, they might not even be in the mood to ride their bike anymore, so we started doing next-day service.

“You can buy a bike anywhere, but I think the thing that sets us apart is our service.”

But as much as Miick cares about the customers’ bike-riding needs, he makes sure to put in his own miles. He estimated he rides anywhere from 4,000 to 8,000 miles in a year, which includes time on both a road bike and mountain bike.

During the summer months he likes to ride the Colorado National Monument at least once a week.

“We’ll get up at 6 a.m. and the view is incredible,” Miick said. “You can just see so much more on a bike.”

Miick doesn’t plan on going anywhere soon as The Bike Shop recently moved into its new location in the bottom of the North Avenue Dorms at Mesa State College. Miick said it was important to stay at that location, which is near where the old shop stood.

“Location is important because we’re The Bike Shop at 10th and North,” Miick said.

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