Explorer anchors excitement at Ford
There are many exciting developments within Ford’s product line, starting with a brand new 2011 Ford Explorer.
The new Explorer shares some common components as the Flex, MKT, and Taurus vehicles. However, the Explorer has been engineered specifically as an SUV and thus the body structure, chassis, and other major systems have been developed purposefully for SUV durability and capability.
It’s sleek with European styling components and giving a fresh look to one of Ford’s flagship vehicles.
The new Explorer is intended to be the reinvented Explorer for the 21st century. Ford sought to provide features, craftsmanship, and materials that you would find in a luxury SUV, such as Land Rover, Audi, BMW, but at a much more affordable price.
That’s the story with all of Ford’s products, said Kevin Lamarr, the sales manager at Western Slope Ford & Lincoln.
“We’re in the forefront of the automotive industry in terms of product development, technology, green-ness, efficiency and safety,” said Kevin Lamarr, the sales manager at Western Slope Ford. “And we offer all those features and benefits with great value.”
One of the biggest value-added amenities is the SYNC voice-activated entertainment/information system.
And now there’s the MyFord Touch, a compelling new system that uses three screens, enables WiFi, opens cars up to third-party apps and runs on the second generation of Microsoft’s SYNC system.
“This is a big deal at Ford,” Lemarr said. “It’s like an iPhone on wheels.”
New for 2011 is the energetic, stylish Fiesta subcompact, which has been a brisk seller in Europe and Asia. New for North America is a sedan model, in addition to the five-door hatchback. It gets 40 mpg on the highway with its 1.6-liter, four-cylinder engine. It also has some features usually found in more expensive cars, such as keyless entry and capless refueling. The Fiesta starts at $13,320.
A redesigned Focus compact car will go on sale next year as a 2012 model. The sedan and five-door hatchback will be based on the dynamic European version. Few other details have been released. An electric version of the Focus also will be introduced. Ford says the electric car will get up to 100 mpg on a six- to eight-hour charge. Pricing hasn’t been released for either car.
The Edge crossover gets an extensive refresh, including three new engines: a 2.0-liter EcoBoost I-4, a 3.5-liter V-6 and, for the Edge Sport, the Mustang’s 3.7-liter V-6. A new feature called Hill Start Assist reduces backup when starting on hills. MyFordTouch replaces knobs and switches with an 8-inch screen that allows drivers to personalize their controls. It starts at $27,220.
The 2011 Mustang GT gets an all-new 5.0-liter V8 engine with 412 horsepower, and new six-speed manual and automatic transmissions. The steering and suspension have also been retuned. It starts at $22,145.
F-Series news: Ford recently offered 2011 Super Duty customers a free software upgrade to raise the power of the new 6.7-liter turbodiesel to 400 horses, besting the Silverado. There’s also a 385-horsepower, 6.2-liter V-8. This bad boy can tow up to 24,400 pounds and carry 6,520 pounds in its bed. It starts at $28,020.
Ford will make an electric version of the Transit Connect for 2011. It can be plugged into a standard outlet and has an estimated range of 80 miles. Pricing hasn’t been announced.
On the Lincoln side of the showroom is a new hybrid version of the Lincoln MKZ sedan. Ford plans to offer it for a little more than $35,000, the same price as the regular gas version. That would make it the first hybrid in this country to cost the same as the gas version. It has a 2.5-liter four-cylinder engine and two electric motors. The estimated fuel economy is 41 mpg in the city and 36 on the highway.
The 2011 MKX crossover has a new engine — a 3.7-liter Duratec V-6 with 305 horsepower — as well as MyLincolnTouch, which replaces knobs and switches with a touch-sensitive screen. Also new are a blind-spot alert system and a system that warns of any cross-traffic while the car is backing up.