Fruita Rooster

Sitting in the shadow of the Colorado National Monument, Fruita boasts world-class mountain biking and other outdoor adventures, and an array of festivals and events conveniently packed into one area.

“It’s just a vibrant community with a lot going on,” said Frank Ladd, executive director at the Fruita Chamber of Commerce.

“There’s something for everyone in the family,” Ladd said.

The action person can hit the North Desert, 18 Road trails on a mountain bike.

The art person can browse area art galleries any day or attending a Fourth Friday (of the month) art reception.

The music person can take in a show downtown at Cavalcade, 201 E. Aspen Ave., or see local bands playing at one of Fruita’s various festivals.

And the kids can jump in the swimming pool at the Fruita Recreation Center, 324 N. Coulson.

Fruita’s variety of offerings even caught the eyes of the editors at, which earlier this year listed Fruita as one of “America’s 20 Coolest Outdoor Towns.”

With those so much going on along with its small-town feel, Fruita will definitely catch more eyes.


Time to ride: There are good reasons why mountain biking and outdoors publications around the country consistently feature spreads on Fruita.

Discover them by heading out into the desert on 18 Road north of town to the Kokopelli trails area, which is accessible from the Loma exit off Interstate 70 west of Fruita. For trail information, go to

Celebrate fall: The Fruita Fall Festival features a long list of bands, a magician for the kids, parade, carnival and many vendors from Sept. 25–27. (fruitafallfestival. com)

Up for downtown: Fruita’s downtown encompasses only about three blocks, but in there it packs breweries, art galleries and a collection of restaurants and coffee shops beloved by locals.

Hold a note: Take a camp chair or blanket to the Thursday Night Concert Series at Fruita’s Civic Center Park. The free concerts are at 7:30 p.m. every Thursday from June 4 through Aug. 20.

Farm fresh: The Fruita Farmers Market is from 8:30 a.m. to 12:30 p.m. Saturdays from mid-June through mid-September at Civic Center Park with a number of vendors selling local and organic fruits and vegetables and handmade items.

Local bands and musicians also will play during the event. ( farmersmarket)

Family-Friendly Dinos

Wander among skeletons and robotic dinosaurs, fossils, interactive learning centers and an active paleontology laboratory at Dinosaur Journey, 550 Jurassic Court. Open seven days a week.

Tip! The museum’s Dinosaur Day festival is Sept. 29.

( visit/dinosaur-journey/)

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