Area Taco Bells want to support local events, not Denver promotions

Whether they’re fans of inexpensive tacos, the Colorado Rockies or both, some western Colorado residents have expressed their disdain for Grand Junction Taco Bells not participating in a Rockies-Taco Bell promotion.

The promotion varies by location, but in general, when the Rockies score seven or more runs, the following day between 4 and 6 p.m., Taco Bell offers, for example, four tacos for $1 with a drink purchase or four tacos for $2.

Readers have emailed and sent letters to The Daily Sentinel, such as an anonymous one that read: “Since the Taco Bells in western Colorado are no longer participating in the specials for the Colorado Rockies, they must not support the Grand Junction Rockies, either.”

Ken Basinger, the owner of the five Grand Junction Taco Bells who made the decision to not participate in the promotion, wanted to make at least one thing clear: He is interested in supporting local promotions and events more than those originating in Denver.

“It’s a Denver promotion, not a Colorado promotion,” Basinger said. “We do tons of things in our community with Sober Grad and the Taco Bell tennis tournament, which we’re very, very, very heavily involved with. We don’t do everything Denver does, and they don’t do what we do locally.”

Basinger estimated the Grand Junction-area Taco Bells had participated in a Taco Bell-Rockies promotion the past three years.

But the promotion simply was not working for Taco Bell here.

“Little did we know what it would cost us to do that promotion,” Basinger said.

But for lovers of Taco Bell tacos, hope is not necessarily lost.

Basinger said he has spoken to representatives with the Grand Junction Rockies about adding a coupon for a free Taco Bell taco on the back of the new minor league baseball team’s ticket stubs.

“We’d love to do that,” Basinger said.

Taco Bell, along with Pepsi, sponsors Sober Grad, an event for high school graduates that provides a safe place to have fun after graduation.

This year, Sober Grad is May 12 from 10 p.m. to 2:30 a.m. at the Mesa Mall. Visit http://www.sobergradgj.com for more details.

Basinger hopes that Taco Bell’s support of such events shows where the corporation interest lies — locally.

“Let’s stay within our community,” Basinger said.


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