Bike shop owners join together to support industry

Chris Brown, owner of Brown Cycles, created this traveling trophy to be awarded in conjunction with The Daily Sentinel’s annual “Best of the West” contest.

The Grand Valley Bicycle Industry and Dealers’ Association is off to a slow, rolling start.

Chris Brown, owner of Brown Cycles Bike Shop, has spent several months trying to bring together the owners of all nine bike shops in Mesa County in an effort to support the industry that supports their businesses.

“We’re united and competing at the same time,” Brown said, in explaining why the bike shop owners joined up in the group.

Brown has a list of 28 “things that are good for everybody” —  a list he’ll debut at the upcoming quarterly meeting this Friday at Naggy McGees. Some of those items include supporting the construction of the new kids’ mountain bike parks by the Colorado Plateau Mountain Bike Trail Association and support of publications like the Grand Valley Cycling Guide.

“We’re not talking about who has the best tune-up rate,” he said, “We are trying to focus on bigger things — the stuff that is good for everybody.”

The first meeting was attended by five of the local bike shop owners. They organized the first “Worst Day of the Year” bike ride, which took on a blustery day last February. The event raised $100.

Brown plans on stirring up a little friendly competition as well by presenting The Bike Shop with the first “Cycle Monkey” trophy, for having been named the 2010 “Best Bike Shop” in The Daily Sentinel’s annual Best of the West contest. Brown hopes the trophy, which lists the winner of the contest since 2004, will travel from shop to shop as the annual competition continues.

“We’re all super competitive,” Brown said. “When those results come out, you better believe we’re on top of it.” Brown used the proceeds from the “Worst Day of the Year” ride to buy the trophy.

“I just thought we’d organize it and see where it goes. It’s very casual,” he said. As the invitation says, the meeting is a time for industry leaders to “hang out, swap stories, and tell lies.”

For more information about the meeting, call 245-7939.


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